Human beings have fundamental physiological responces to certain things. We're geneticly programed to like certain things - high energy density foods, social accecptance, and sex being the major ones. We also like certian drugs, but mostly because they manipulate the brain into producing the chemicals that tell us we're happy/safe/content/etc.
It is largely unreasonable to expect people to fight against these physiological urges. It is doubly unreasonable to expect children to do it.
This is why we have specific legislation that prevents certain goods and services from being sold to children. It is fundamentally unfair to allow a billion dollar advertising machine to exploit a child's desire for social accecptance in order to get them hooked on tobacco products. If tobacco companies were using Fred Flintstone and Mickey Mouse to push their products would anyone have any problem suing them into financial oblivion for preying on children?
News Flash:
They did it
We know that there are similar addictive properties associated with many of the additives in fast food. We know that these foods are unhealthy, and lead to health risks in much the same way that cigarettes do. We know that though the use of characters like Ronald McDonald and marketing gimicks like the Burger King Kids Club and McDonald's Happy Meals that fast food franchises are marketing to children.
Should parents take responsibility for what their kids eat? Up to a point - yes. But parents shouldn't let their kids smoke cigarettes either. These compaines are marketing to children because they
know that their target audiance is easily manipulated and that the behivior patterns formed at an early age will persist throughout adulthood.
In short, they're actively subverting the attempts of mother, fathers, teachers, and health professionals to make a buck - and selling out our children's health to do so.
Someone in marketing made that decision. Where's his personal responsibilty?